Imagine a stadium filled to capacity, not with sports fans, but with shoppers tuning in to buy beauty products in real time. That’s the power of live commerce, where beauty brands and creators turn a casual audience into engaged buyers within minutes.

- Beauty products rake in IDR 30 million per minute, showcasing the sheer scale of this shopping revolution.

- The top three live streamers attract 300,000 viewers in three hours.

- Leading content creators drive IDR 200 million in daily sales, reshaping how consumers discover and trust beauty products.

For many consumers, buying beauty products through live commerce has become a monthly habit, even rivaling their visits to beauty salons. With its mix of entertainment, real-time interaction, and seamless purchasing, it has established itself as the ultimate platform for beauty brands to captivate audiences and drive sales.