The 12.12 Harbolnas, or Hari Belanja Online Nasional, 2024 set new milestones, demonstrating how brands can connect with consumers and make a meaningful impact during one of the most anticipated online shopping events of the year.

- An 8 times surge in sales showcased the importance of strategic planning and execution.

- Over 200 hours of live streaming across 50 sessions captivated audiences, proving the power of interactive content to drive results.

- Beauty, Fashion, and Home & Living topped the charts, reflecting changing consumer preferences and priorities.

- The golden hour from 8 to 9 PM highlighted the critical role of timing in aligning with consumer behaviour for maximum impact.

This year’s Harbolnas exemplified how innovation, data-driven insights, and thoughtful strategy can elevate brands. It proved that with the right tools and focus, e-commerce events can transform opportunities into lasting success. Whether you’re looking to leverage live commerce, capitalise on consumer trends, or refine your omnichannel strategy, Harbolnas 2024 offers valuable insights for brands ready to thrive in the evolving e-commerce landscape.